Naked is one of the latest hair care innovations from the Essations brand. The product line has teamed with renowned hair stylist Patric Bradley in producing a gentle care relaxer system for ethnic hair textures. The new Soft So relaxer system is now available and can be purchased at select hair salons, professional distributors and online at


naked_logo_with_essations_high_res (1)Developed with lower active ingredients and Naked’s signature honey and almond extract, the relaxer in this system straightens effectively while strengthening to maintain a healthy head of relaxed hair. Perfect f
or people with fine hair, color treated hair, children, and those you want to do an intentional texture shift. The Soft So relaxer system created by stylists for stylists highlights the increasing consumer demand for gentle hair care options.