Empowering Baltimore Youth: The Be. Org Garners Four Prestigious Awards for ‘In My Shoes’ Video Campaign

BALTIMORE, MD, February 22, 2024 /24-7PressRelease/ — The Be. Org announced today that it is a four award winner in The 3rd Annual Anthem Awards. The Be. Org was awarded the following for their powerful campaign, In My Shoes:
Gold Anthem Award Winner: Community Voice in Education, Art, & Culture
Silver Award Winner: Non-Profit Awareness & Media
Silver Award Winner: Special Projects
Silver Award Winner: Local Community Engagement

This year’s Anthem Award Winners were selected from a pool of over 2,000 submissions from 44 countries by the International Academy of Digital Arts and Sciences (IADAS). Anthem judges are intellectually diverse leaders from across the impact industry with expertise that spans across the Anthem cause areas. IADAS members include: Heather Dowdy, Director of Product Accessibility, Netflix; Alex Amouyel, President & CEO, Newman’s Own Foundation; Noel Kinder, Chief Sustainability Officer, Nike; Shaniqua McClendon, Vice President of Politics, Crooked Media/Vote Save America; Rawle Andrews Jr., Esq., Executive Director, American Psychiatric Association Foundation; Alison Moore, CEO, Comic Relief US; Christina Lang, Vice President of North American Marketing, Mozilla; Michelle Waring, Steward for Sustainability and Everyday Good, Tom’s of Maine; and more.

The Be. Org developed the “In My Shoes” campaign to showcase the impact of their youth development programming on the lives of their students in Baltimore. The project, which showcases the impact of their work through their students’ perspectives, uses testimonials taken from listening sessions with students and student interviews. One of the major highlights shared by students is that The Be. Org has created a safe space for them to learn and grow. The title of the project is derived from the adage that you must walk a mile in someone’s shoes in order to understand their lives.

“The Anthem Awards were born out of the desire to amplify and celebrate the voices that are creating sustainable change and to inspire others to take action,” said Patricia McLoughlin, Anthem Awards General Manager. “In a year where so much is at stake, it is incredibly important to recognize impact work and celebrate the progress happening globally. Congratulations to all of this year’s Winners.”

“We are incredibly proud to announce that our campaign ‘In My Shoes’ has been honored with four prestigious awards. This achievement is a testament to the dedication and passion of our team, as well as the courage and resilience of the students from Baltimore who shared their stories with us. As we celebrate the 10th anniversary of The Be. Org’s service to the community, winning these awards holds a special significance. It reaffirms our commitment to centering youth voices amplifying, fostering understanding, and making a tangible difference in the lives of young people. We are grateful for this recognition and look forward to continuing our mission of empowerment and advocacy,” says Tonee Lawson, Founder and Executive Director of The Be. Org.

By amplifying the voices that spark global change, the Anthem Awards are defining a new benchmark for impactful work that inspires others to take action in their communities. A portion of program revenue is allocated to the Anthem Award’s grant program, The Anthem Fund. This year the Anthem Fund partnered with the Billion Oyster Project to support their work to restore and conserve New York’s waterways.

About The Be. Org:
The Be. Org is a Baltimore-based nonprofit with a mission to encourage and nurture youth to live above their socially imposed limitations; to develop their character, talents, and leadership skills allowing them to go beyond a dream and achieve remarkable excellence. The Be. Org achieves its mission through their signature Social Emotional Learning, STEM, and college readiness programs.

About The Anthem Awards:
Launched in 2021 by The Webby Awards, The Anthem Awards honors the purpose & mission-driven work of people, companies and organizations worldwide. By amplifying the voices that spark global change, we’re defining a new benchmark for impactful work that inspires others to take action in their own communities. The Anthem Awards honors work across seven core causes: Diversity; Equity & Inclusion; Education; Art & Culture; Health; Human & Civil Rights; Humanitarian Action & Services; Responsible Technology; and Sustainability, Environment & Climate. Founded in partnership with the Ad Council, Born This Way Foundation, Feeding America, Glaad, Mozilla, NAACP, NRDC, WWF, and XQ.

About The Webby Awards:
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites; Video; Advertising, Media & PR; Apps, Mobile, and Voice; Social; Podcasts; and Games. Established in 1996, The Webby Awards received more than 13,500 entries from all 50 states and 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS). Sponsors and Partners of The Webby Awards include Verizon, WP Engine, YouGov, Brandlive, Canva, NAACP, KPMG, Fast Company, Wall Street Journal, MediaPost, Podcast Movement, and AIGA.

Find The Anthem Awards Online:
Website: anthemawards.com
Facebook: facebook.com/anthemawards
Instagram: @anthemawards
LinkedIn: The Anthem Awards
YouTube: wbby.co/anthem-youtube

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